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Victor has over 17 years experience as an innovative and versatile Marketing and Operations leader delivering revenue and profit growth in B2B and B2C markets. In industry, Victor has a proven track record of success delivering large-scale customer-centric business transformation, institutionalizing the use of analytics in decision-making, improving business with BPM and Six Sigma, and deploying best-in-class strategies and capabilities for customer loyalty marketing, demand generation, and marketing process management.

Currently, Victor is a management consultant with The North Highland Company. As a consultant, he engages with a coaching, mentoring, and hands-on collaborative approach to help clients accelerate business transformation. Most recently, he joined as a contributing columnist, sharing ideas on business innovation, customer experience, and business performance measurement.

Victor operates as an idea-practitioner, championing new causes and integrating new ideas to deliver change and improvement in organizations. His lead-by-example style fosters a culture of teamwork and dedication to excellence.

Victor graduated from Texas A&M University in College Station, Texas in 1991 with a B.B.A in Marketing. A MBA in Marketing from the University of St. Thomas rounded out Victor’s formal education. He is also a Master Black Belt from HP's SigmaPlus program.

Victor is an active Deacon and Bible Study leader at Second Baptist Church in Houston, Texas; and is a former Board Member and VP of Fundraising for Crossroads Community Partnership for Youth, Inc.


business & marketing strategy, demand generation, direct & database marketing, CRM, customer experience management, segmentation, segment management, global marketing, product management, marketing operations, marketing technology, business process management, business process improvement, Six Sigma, quality management, measurement & analytics, program & project management, change management, P&L management, team-building, facilitation, business realignment, large-scale business transformation